performance media for DTC brands · durham, nc · working everywhere
throughpoint runs paid social the way engineers run infrastructure: instrumented, reviewed weekly, and improved on a cadence. no vibes, no theater, a verdict on every dollar.
$150M+
in managed Meta spend behind the method
6+ years
in DTC performance media, creative to attribution
1 verdict
for every ad, every week: scale, watch, fix, or cut
01 · diagnose
creative concentration, attribution deltas, and every place spend is outrunning signal. two weeks, fixed fee, and you keep the memo either way.
02 · decide
each ad is scored against the framework and logged: scale, watch, fix, or cut. decisions get written down, so the account learns instead of loops.
03 · compound
proven angles turn into briefs, tests, and a creative pipeline that survives fatigue. the machine keeps working when nobody is watching it.
most accounts kill their best ad while it is resting and scale a lucky one that is dying. plotting every ad by spend and performance makes the right move obvious, and repeatable by anyone on the team.
we get you through the data, to the point
a throughline is the argument that holds from start to finish. a point is where it lands. we named the firm after the job: taking everything your account is telling you and arriving somewhere you can act on.
meta-first media buying: budget architecture, bid strategy, and scaling decisions made from logged evidence, not dashboard anxiety.
angle maps, briefs, and iteration loops that feed the account what it actually needs next, with your editors or ours.
attribution triangulated across platform data, incrementality checks, and blended reality, so the numbers you steer by deserve it.
framework 04
the quadrant that ends pause-roulette and makes kill decisions boring.
read the note →measurement
why your best ad died three weeks before you killed it, and how to see it sooner.
read the note →risk
what a herfindahl index says about the one ad quietly carrying your whole account.
read the note →01start here
for brands that want the truth about their account before anything else.
fixed fee · two weeks
book an audit →02
for teams that can execute and want the operating system and the judgment.
monthly retainer · your team executes
talk it through →03
for brands that want the machine built and operated for them.
retainer · scales with scope
see if it fits →every tier runs month to month with seven days' notice. we would rather keep you with results than with a contract.
a fixed-fee teardown of your account, delivered as a memo with a verdict on every dollar. if the findings do not pay for it, the audit is free.